Sure, you could type out “I’m having a great day!” But how will your friends know you’re having a “Brad Pitt happy dancing in Burn After Reading” great day? Since GIFs are animated images, they can convey a lot of information faster than text or static images. As such, they can create or strengthen relationships based on that shared culture. But GIFs are also part of our (pop) culture. But why do we love GIFs so much?įor starters, GIFs let us easily react or share our emotions when the words just won’t come to us. More and more, consumers are using GIFs in their daily communications, both on social media and in messages. Wild, right? As you can probably guess, there are billions of GIFs on the internet right now, just waiting to be sent in a message or shared to social media… maybe added to an email.Īnd, people love GIFs. GIFs have been around for more than 30 years.
